Privacy Policy

Seaheart (hereinafter referred to as “we”, “us” or “our”) operates this independent e-commerce website (hereinafter referred to as the “Site”), including all related information, content, features, tools, products and services, in order to provide you, the customer, with a secure, private and high-quality curated shopping experience (the “Services”). Our Site is built on the WordPress platform and uses the WooCommerce plugin to enable e-commerce functions, which helps us provide stable and reliable Services to you. This Privacy Policy describes in detail how we collect, use, store, disclose and protect your personal information when you visit, browse, use, or make a purchase or other transaction through the Site, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, storage and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing, browsing or using any of our Services, you acknowledge that you have read, understood and agreed to the collection, use, storage, disclosure and protection of your personal information as described in this Privacy Policy. If you do not agree to any terms of this Privacy Policy, please do not access or use our Services.

1. Personal Information We Collect or Process

When we use the term “personal information”, we refer to information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously, de-identified or aggregated, such that it cannot identify or be reasonably linked to you. Depending on how you interact with our Services, your place of residence, and as permitted or required by applicable laws and regulations, we may collect or process the following categories of personal information, including inferences drawn from such personal information:

Contact Details: Your full name, shipping address (we will use neutral unbranded packaging to protect your privacy), billing address, phone number, and email address, which are necessary for us to fulfill orders and contact you regarding your purchases.
Financial Information: Credit card, debit card, or other payment account numbers, payment card expiration dates, billing information, transaction amounts, payment confirmation details, and other relevant payment information. Please note that we do not store your full payment card information directly; such information is processed and stored by our authorized third-party payment processors in accordance with industry security standards.
Account Information: Your username, password (encrypted and stored), security questions and answers, account preferences, and settings (such as privacy settings related to your order and browsing history).
Transaction Information: The products you view, add to your cart, save to your wishlist, purchase, return, exchange or cancel, your order history, order numbers, shipping tracking information, and transaction dates.
Communications with Us: The content of your communications with us, including customer support inquiries, feedback, complaints, and other messages you send to us via email, contact forms, or other channels.
Device and Technical Information: Information about your device (such as device model, operating system, and unique device identifiers), browser type and version, IP address, network connection details, and other technical data collected automatically when you access or use our Site.
Usage Information: Information about your interaction with our Site, including the pages you visit, the time you spend on each page, the links you click, your browsing history, and other usage patterns. This helps us improve the user experience and optimize our Site functionality.

2. Sources of Personal Information

We may collect personal information from the following sources to provide you with comprehensive and high-quality Services:

Directly from You: When you create an account on our Site, register for our services, make a purchase, fill out a contact form, send us feedback, or otherwise voluntarily provide your personal information to us.
Automatically Through the Site: When you visit or use our Site, we may automatically collect technical and usage information from your device through the use of cookies, web beacons, and similar tracking technologies. You can manage your cookie preferences through your browser settings, but please note that disabling certain cookies may affect the functionality of our Site.
From Authorized Service Providers: When we engage third-party service providers (such as payment processors, logistics companies, data analytics providers, and customer support tools) to assist us in providing Services, these providers may collect or process personal information on our behalf, and we will obtain such information from them in accordance with relevant agreements.
From Third-Party Partners: With your consent, we may receive personal information from our trusted third-party partners (such as social media platforms if you choose to log in via social media), but we will only collect such information if it is necessary for providing our Services.

3. How We Use Your Personal Information

We only use your personal information for legitimate, necessary and specific purposes, and will not use it beyond the scope of what is necessary to provide our Services or as permitted by law. Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services: We use your personal information to fulfill our contractual obligations to you, including processing your payments, fulfilling your orders, arranging for shipping (with privacy-protected packaging), processing returns and exchanges, and managing your account. We also use this information to remember your preferences, recommend products that may be of interest to you, and continuously improve the functionality and user experience of our Site, including optimizing product displays and page navigation.
Marketing and Promotional Purposes: With your consent (where required by law), we may use your personal information to send you marketing, advertising, and promotional communications via email, including information about new products, special offers, and exclusive discounts. We will never share your personal information with third parties for their own marketing purposes without your explicit consent.
Security and Fraud Prevention: We use your personal information to authenticate your account, ensure the security of your transactions, detect and prevent fraudulent, illegal, unsafe, or malicious activities (such as unauthorized account access or fraudulent purchases), protect public safety, and safeguard our Site and Services. You are responsible for keeping your account credentials (username, password) secure, and we strongly recommend that you do not share this information with any third party.
Communicating with You: We use your personal information to respond to your customer support inquiries, provide you with updates on your orders (such as shipping notifications), and maintain a positive business relationship with you. This includes sending you non-promotional communications that are necessary for the provision of our Services, such as account verification emails or order confirmation messages.
Compliance with Legal Obligations: We use your personal information to comply with applicable laws, regulations, and legal requirements, respond to valid legal process (such as subpoenas, search warrants, or court orders), participate in civil discovery, potential or actual litigation, and enforce our Terms of Service and other policies.

4. How We Disclose Your Personal Information

We attach great importance to the protection of your personal information and will not disclose your personal information to any irrelevant third parties without your consent, except in the following circumstances that are legitimate, necessary, and in compliance with this Privacy Policy and applicable laws:

With Authorized Service Providers: We may disclose your personal information to third-party service providers who perform services on our behalf, including WordPress (platform provider), WooCommerce (e-commerce plugin provider), payment processors (to process your payments), logistics and fulfillment companies (to deliver your orders with privacy packaging), data analytics providers (to help us improve our Services), and customer support providers. These service providers are required to comply with this Privacy Policy and relevant laws, and are only authorized to use your personal information for the specific purposes for which they are engaged.
With Business and Marketing Partners: With your explicit consent, we may share your personal information with our business and marketing partners to provide you with targeted marketing and promotional content. Our partners will use your information in accordance with their own privacy policies, and you have the right to opt out of such sharing at any time.
With Your Consent or Direction: When you explicitly request or consent to the disclosure of your personal information to third parties, such as authorizing us to share your shipping information with a logistics company to deliver your order, or using social media login integrations to share certain information with social media platforms.
Within Our Corporate Group: If we merge, acquire, or form a corporate group with another entity, your personal information may be transferred to the relevant affiliated entity, but such transfer will be subject to this Privacy Policy and applicable data protection laws.
For Legal and Business Purposes: We may disclose your personal information in connection with a business transaction (such as a merger, acquisition, or bankruptcy), to comply with applicable legal obligations, to enforce our Terms of Service and policies, to protect our rights, property, or safety, and the rights, property, or safety of our users or others.

5. Relationship with WordPress and WooCommerce

Our Site is built on the WordPress platform and uses the WooCommerce plugin to provide e-commerce services. WordPress (operated by Automattic) and WooCommerce collect and process certain personal information about your access to and use of our Site to provide technical support, maintain platform stability, and improve service quality. Automattic is one of the founding organizations supporting the Global Privacy Control (GPC) specification, which aligns with our commitment to protecting your privacy.

Information you submit to our Site (such as account information, order details, and contact information) will be transmitted to and shared with WordPress and WooCommerce as needed to enable the functionality of our Site and complete transactions. WordPress and WooCommerce only act as service providers and do not participate in any sales transactions between you and us, nor do they have the right to use your personal information for purposes unrelated to providing technical support for our Site. For the privacy terms displayed on the WooCommerce checkout and registration pages, we have set them in English in accordance with the platform requirements to ensure consistency with this Privacy Policy.

To learn more about how WordPress and WooCommerce use your personal information and any rights you may have with respect to such information, you can visit the WordPress Privacy Policy and WooCommerce Privacy Policy.

6. Global Privacy Control (GPC) Support

We support the Global Privacy Control (GPC) specification, a global privacy tool that allows you to easily exercise your privacy rights with a single setting. GPC enables your browser to send a “Do Not Sell or Share” signal to websites you visit, which is a signal defined to convey a person’s request to websites and services to not sell or share their personal information with third parties, and we fully respect this signal in accordance with applicable laws such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

If you visit our Site with the GPC opt-out preference signal enabled in your browser (supported by major browsers such as Brave, DuckDuckGo, and Firefox), we will automatically treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes, applicable to the device and browser you use. If we can associate the device sending the GPC signal with your account, we will apply this opt-out request to your account as well.

To learn more about GPC, how to enable it in your browser, and the list of supported browsers and extensions, you can visit the official GPC website at https://globalprivacycontrol.org/.

7. Third-Party Websites and Links

Our Site may contain hyperlinks to websites or online platforms operated by third parties (including embedded third-party content). We do not review, control, or endorse these third-party websites, and we are not responsible for their privacy practices, security, or the accuracy, completeness, or reliability of their content. If you click on a link to a third-party website, you will be directed to that website, and your interaction with that website will be subject to the third party’s privacy policy and terms of service.

Information you provide on public or semi-public platforms, including social media platforms linked to our Site, may be viewable by other users of those platforms, and we are not responsible for how such third parties use your information. Our inclusion of links to third-party websites does not imply any endorsement of their content, products, or services.

8. Children’s Personal Information

Our Site and Services are not intended for use by children, and we do not knowingly collect or process personal information from children under the age of majority in your jurisdiction (typically 18 years old). If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us using the contact details provided below to request that such information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as defined by applicable law) personal information of individuals under 16 years of age.

9. Security and Retention of Your Personal Information

9.1 Security Measures

We take reasonable and appropriate security measures to protect your personal information from unauthorized access, use, disclosure, modification, or destruction. These measures include encryption of sensitive information (such as payment details), secure server storage, access control mechanisms, regular security audits, and employee training on data protection. However, please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security” of your personal information. Any information you send to us may not be fully secure during transmission, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

9.2 Retention Period

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with applicable legal obligations, resolve disputes, or enforce our Terms of Service and policies. When your personal information is no longer needed, we will securely delete or de-identify it in accordance with applicable laws and regulations.

10. Your Rights and Choices

Depending on your place of residence and applicable data protection laws (such as the CCPA, GDPR, and Virginia Consumer Data Protection Act), you may have certain rights with respect to your personal information. These rights are not absolute and may apply only in certain circumstances; we may decline your request as permitted by law. The CCPA, as a California privacy law, emphasizes the right of individuals to control the use and sale of their personal information, while the GDPR provides comprehensive protection for the fundamental rights and freedoms of natural persons with regard to the processing of personal data[3].

10.1 Core Rights

Right to Access/Know: You have the right to request access to the personal information we hold about you, including details about how we collect, use, and disclose your information.
Right to Correct: You have the right to request that we correct any inaccurate or incomplete personal information we maintain about you.
Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions (such as compliance with legal obligations or resolution of disputes).
Right of Portability: You have the right to receive a copy of your personal information in a structured, machine-readable format, and to request that we transfer this information to another data controller in certain circumstances.
Right to Opt Out of Sale/Sharing for Targeted Advertising: You have the right to opt out of the “sale” or “sharing” of your personal information, or the processing of your personal information for targeted advertising purposes. You can exercise this right by enabling the GPC signal in your browser, or by contacting us using the details below.

10.2 Additional Rights for EEA and UK Residents

If you reside in the European Economic Area (EEA) or the United Kingdom, you may have the following additional rights under the GDPR. The GDPR applies to the processing of personal data in the context of the activities of an establishment of a controller or a processor in the Union, regardless of whether the processing takes place in the Union or not, and also applies to the processing of personal data of data subjects who are in the Union by a controller or processor not established in the Union under certain circumstances:

Right to Object to Processing: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing or processing based on legitimate interests.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances (such as when you dispute the accuracy of the information).
Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw this consent at any time. Withdrawing your consent will not affect the lawfulness of any processing that occurred before the withdrawal.

10.3 Managing Your Choices

Marketing Communications: You can opt out of receiving promotional emails at any time by clicking the “Unsubscribe” link in the footer of our marketing emails. We may still send you non-promotional emails (such as order confirmations or account updates) even if you opt out of marketing communications.
Cookie Preferences: You can manage your cookie preferences through your browser settings, including disabling non-essential cookies. Please note that disabling certain cookies may affect the functionality of our Site.
Exercising Your Rights: To exercise any of the rights listed above, please contact us using the contact details provided below. We may need to verify your identity before processing your request (as permitted by law) to ensure the security of your personal information. You may also designate an authorized agent to make requests on your behalf; we will require the agent to provide proof of authorization before processing such requests. We will respond to your request in a timely manner as required by applicable law.

We will not discriminate against you for exercising any of your privacy rights, including by denying you access to our Services, charging you higher prices, or providing you with lower-quality services.

11. Complaints

If you have any complaints or concerns about how we collect, use, or disclose your personal information, please contact us using the contact details provided below. We will investigate your complaint and respond to you in a timely manner.

Depending on your place of residence, you may also have the right to lodge a complaint with your local data protection authority. For residents of the EEA, you can find a list of relevant data protection supervisory authorities here.

12. International Transfers of Personal Information

Please note that we may transfer, store, and process your personal information outside the country where you reside, including to countries that may have different data protection laws than your home country. We will only transfer your personal information to countries or regions that provide an adequate level of protection for personal information, or use recognized transfer mechanisms (such as the European Commission’s Standard Contractual Clauses) to ensure that your personal information is protected in accordance with this Privacy Policy and applicable laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our data processing practices, operational needs, or applicable laws and regulations. When we update this Privacy Policy, we will post the revised version on our Site (useaheart.com), update the “Last updated” date at the top of this page, and provide notice as required by applicable law (such as via email or a prominent notice on our Site).

Your continued access to or use of our Services after the revised Privacy Policy is posted constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us using the following details:

Email: seaheartsex@gmail.com
Website: useaheart.com

We will respond to your inquiries within 24 hours (Monday to Saturday; closed on Sunday). For the purpose of applicable data protection laws, we are the data controller of your personal information.